Inspiring Travel for the Curious & Creative.
Welcome to Design Trails
Design Trails is where travel meets imagination.
Sim Kingston, creates journeys for women who live and breathe design — more than sightseeing, they are immersive experiences designed to inspire, delight, and recharge.
Along the way, you’ll meet makers, explore bold design icons, and uncover hidden gems that fuel creativity. With private access to remarkable homes, ateliers, and interiors, as well as boutique shopping and unforgettable dining, every detail is thoughtfully curated to awaken the senses and refresh the mind. Whether you’re a design lover, a curious traveller, or simply seeking time to recharge, Design Trails invites you to slow down, soak up beauty, and share in the joy of discovery.
Design Trails isn’t just travel—it’s a curated journey to inspire, delight, and recharge. Every detail, destination, and encounter is designed to spark creativity and delight your senses.
Upcoming Tours 2026
The Ultimate Moroccan Girls’ Trip with Paula Joye
1 May – 14 May
Join lifestyle editor Paula Joye as she shares her favourite corners of Morocco on a journey where style meets adventure — think flowing kaftans, vibrant souks, chic interiors, desert feasts, mountain hideaways, a little shopping mayhem, and endless laughter. This is the girls’ trip reimagined: stylish, spirited, and unforgettable.
Sunsets, Souks, Sand & Sparkles with Sim Kingston
19 May – 1 June
Step into Morocco, where adventure meets beauty and every corner inspires. Wander medinas, meet artisans, explore souks, and uncover hidden gems. Think golden Sahara sunsets, desert nights under the stars, blue-washed villages, chic interiors, rooftop dancing, and memories that sparkle long after you’re home.
About Sim
Design Trails is created and hosted by Sim Kingston, a stylist and interiors expert with over 25 years’ experience in product design, merchandising, and retail. Sim’s passion for design — and her love of interiors in all their shades (especially aqua!) — shapes every aspect of the journey. Her expert eye ensures each tour balances style, culture, food, and adventure in a way that feels inspiring, engaging, and beautifully curated.
Sim’s vision for Design Trails is to build travel experiences that are more than holidays — each tour is intimate, immersive, and joy-filled, opening doors to inspiring spaces and shared moments of connection. With Sim as your guide, you’ll experience the world through the lens of design, and return home inspired, refreshed, and full of unforgettable memories.
“Nothing brings me more joy than colour and design, and sharing my love of beautiful things through boutique tours that inspire and spark creativity.”
“Morocco with Sim was pure magic. One minute we were haggling in the souks, the next we were sipping cocktails on a rooftop or watching the sun set over the Sahara. She has this way of blending style, adventure, and fun that makes every day unforgettable. I came home inspired – and with the perfect rug!”
…Catherine M.
“From rooftop cocktails to desert stars, every day felt like a ‘pinch me’ moment. Sim’s eye for design and love of culture showed us a side of Morocco we never could have found alone. It was the perfect mix of inspiration, connection, and fun – I’d join a Design Trails trip again in a heartbeat.”
…Fran M.
“Travelling Sim and Design Trails was like stepping into a Pinterest board brought to life – but with better food, more laughs, and a lot more soul. Every detail was perfect, from the riads to the hidden gems she shared. Morocco came alive in the most stylish, unforgettable way.”
…Melissa L.
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We’re busy curating more design-filled adventures for 2026 — packed with inspiring destinations, hidden gems, and unforgettable experiences. Be the first to discover new dates and destinations by signing up to our newsletter.
